Item 6709

By Andrea T. Eliscu, BS, RN

Listen to an interview with author Andrea Eliscu

Many traditional marketing books and educational classes teach the Four P's of marketing strategy: Product, Price, Place and Promotion, which are seen as simple keys to any marketing strategy. But seasoned author and medical marketing consultant Andrea Eliscu takes it one step further exclusively for the health care industry – to what she hails as the cornerstone to achieving your marketing goals: “The Four A’s: Access, Availability, Accountability and Accommodation.”

A+ Marketing: Proven Tactics for Success shows you how to market your practice in today’s competitive and challenging climate. More and more, medical marketing is about serving your patients and exceeding their expectations. Filled with practical ideas, action plans and actual examples from successful practices, this book will help you to identify cost-effective marketing opportunities in your own community.

How do you maximize your practice’s profit potential and tell your story to the neighborhoods you serve? What are the secrets to providing exceptional customer service and bullet proof referral relationships? Use this new book from MGMA to help you capture and retain your key customers — from patients to referring physicians to your own staff.

Published by MGMA, 2008, ISBN 978-1-56829-291-5

See the Table of Contents